The Ranter

Why "Nobody Went Back to Check" Is the Most Important Phrase in Journalism

• Markus Grant • Season 1

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0:00 | 6:12

The story everyone tells: Colonial India had a cobra problem. The British put a bounty on dead cobras. People started breeding cobras to collect it. The British canceled the program, the breeders released their worthless snakes, and the colony ended up with more cobras than when it started.

It is the textbook example of perverse incentives. Nobody went back to check.

Markus Grant tells the story everyone tells, then walks through what the record shows: the Bombay Natural History Society called the breeding highly improbable in 1887, no breeder was ever found, the dramatic version traces to an 1873 newspaper that printed it as "alleged," and the phrase "Cobra Effect" was coined by an economist in 2001. Then the same loop in American health care, where every fix bred the next one.

The point is the method. The show's own founding metaphor gets the show's own test. Every claim sourced. When something doesn't hold up, we update.

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